WINNER 2014 Mid-Michigan ADDY Awards BEST IN SHOW Gold Award for copywriting Gold Award for out-of-home advertising
WINNER 2014 ADDY District competition Gold Award for copywriting
Problem:The challenge of this assignment was to advertise a fictional partnership between the existing companies of Sartori Cheese and 2Lads Wine.
Solution: We decided to create love poems from cheeses to their matching wines and vice versa. Additionally, we created small love notes to be attached on the items in store, directing customers to their match.