WINNER 2014 Mid-Michigan ADDY Awards BEST IN SHOW Gold Award for copywriting Gold Award for out-of-home advertising
WINNER 2014 ADDY District competition Gold Award for copywriting
Problem:The challenge of this assignment was to advertise a fictional partnership between the existing companies of Sartori Cheese and 2Lads Wine.
Solution: We decided to create love poems from cheeses to their matching wines and vice versa. Additionally, we created small love notes to be attached on the items in store, directing customers to their match.
If you're here for copywriting help you can download my resume at the bottom of the page or skim the highlights below.
-Graduated from The Honors College at Michigan State with degrees in advertising and journalism, and a 4.0 GPA. -Won ADDY's for Best In Show and Judge's Choice Award. -Finalist in the 2014 One Club Chinese Youth Competition. -Outstanding Senior Award given by the MSU advertising department. -Board of Trustees Award given by MSU President. -Got a job in Chicago and worked on social media, TV, radio, websites, shopper marketing, retail, sweepstakes, store layouts and more for clients including AAA, Beam Suntory, Chamberlain, the Chicago Bears, Conceivabilities (Surrogacy Agency), David's Seeds, Equal, Feeding America, Gerber, Healthy Choice, Hunt's, Jet's Pizza, Kawasaki, Marie Callender's, Merrick Dog Food, Mike's Hard Lemonade, Northwestern Mutual, Orville Redenbacher's, Pam, Paslode Nailers, Peter Pan, Pharamacann, Reddi Wip, Rotel, Slim Jim, Typenex Medical, U.S. Cellular, Velveeta, Whole Earth Sweetener Co., and Yowie Chocolates
If you're here for acting/writing please click on those tabs or let me know if you want to play zip, zap, zop sometime.