Orville Redenbacher's

Problem: Orville Redenbacher's wanted to partner with Wonder Woman for a popcorn and movie experience fans would love.

Solution: We created a campaign that featured a sweepstakes website, recipe content, banner ads, social media and more to get fans excited about a promotion where they could take an augmented-reality selfie with Wonder Woman by downloading an app and using the popcorn box.

Brand

Orville wanted to let consumers know that almost all of their popcorn is farmed by real family farmers in America's heartland, so we wrote and shot this spot.